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OPOS: Fostering Shared Value in a Culinary Enterprise |
作者姓名:Leena B. Dam, Neeraj Pandey, Deepa Pillai, Sweta Banerjee |
商品類型:Case (Field) | 商品編號:W24785 |
出版日期:2021/12/22 | 內容長度:8 頁 |
One Pot, One Shot (OPOS) was a revolutionary cooking technique developed by B Ramakrishnan, known affectionately as Ramki, in 2015 and subsequently validated by people from various countries. In its initial two years, OPOS had remained confined to a close group of followers on Facebook. Ramki was keen to build up the OPOS business among its followers. Having established a private limited company in July 2019 to meet the legal requirements of doing .....more
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OPOS: Fostering Shared Value in a Culinary Enterprise - Teaching Note |
作者姓名:Leena B. Dam, Neeraj Pandey, Deepa Pillai, Sweta Banerjee |
商品類型: | 商品編號:W24786 |
出版日期:2021/12/22 | 內容長度:17 頁 |
Teaching note for product W24785.
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Nestle's Maggi: Pricing and Repositioning a Recalled Product |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
商品類型:Case (Pub Mat) | 商品編號:9B16A025 |
出版日期:2016/06/09 | 內容長度:9 頁 |
In June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestle’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestle recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestle retain its considerable .....more
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Nestle's Maggi: Pricing and Repositioning a Recalled Product - Teaching Note |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
| 商品編號:8B16A025 |
出版日期:2016/06/09 | 內容長度:9 頁 |
Teaching Note for product 9B16A025.
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Marketing at Nyassa - Teaching Note |
作者姓名:Neeraj Pandey; Gaganpreet Singh; Sandeep Puri; |
| 商品編號:8B16A004 |
出版日期:2016/02/16 | 內容長度:11 頁 |
Teaching note for product 9B16A004.
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Marketing at Nyassa |
作者姓名:Neeraj Pandey; Gaganpreet Singh; Sandeep Puri; |
商品類型:Case (Field) | 商品編號:9B16A004 |
出版日期:2016/02/16 | 內容長度:11 頁 |
In March 2015, the founder and chief executive officer of Nyassa Retail Private Limited — a manufacturer of premium natural and luxury bath and body products based in Mumbai — was contemplating how to ensure the company’s future growth. Product acceptance had been phenomenal, allowing the company to build up a reasonable market share, with healthy profit margins. Although Nyassa had experimented with franchising as a quick way to gain a foothold in .....more
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17 |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
商品類型:Case (Library) | 商品編號:9B15A028 |
出版日期:2015/06/01 | 內容長度:14 頁 |
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation .....more
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Malaysia Airlines: The Marketing Challenge after MH370 and MH17 - Teaching Note |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
商品類型: | 商品編號:8B15A028 |
出版日期:2015/06/01 | 內容長度:9 頁 |
Teaching note for product 9B15A028.
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Ekohealth: Developing Price Structures - Teaching Note |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
| 商品編號:8B14A057 |
出版日期:2014/09/26 | 內容長度:8 頁 |
Teaching note for product 9B14A057.
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Ekohealth: Developing Price Structures |
作者姓名:Neeraj Pandey; Gaganpreet Singh; |
商品類型:Case (Field) | 商品編號:9B14A057 |
出版日期:2014/09/26 | 內容長度:13 頁 |
Founded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies and .....more
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